Serve multiple channels from one facility, one inventory, and one coordinated operation.
When eCommerce, retail replenishment, wholesale, and other channels run through separate inventory pools and workflows, the operation duplicates stock, labor, processes, and space. Competing priorities also become harder to manage as demand shifts across channels.
Omnichannel Fulfillment brings different order types, service levels, and unit-of-measure requirements into one coordinated operating model.
Shared inventory can serve multiple channels while work is prioritized and routed according to order requirements and available capacity. This allows channels to run side by side without fragmenting inventory or duplicating fulfillment processes.
Orders from eCommerce, retail replenishment, wholesale, and DC-to-DC channels enter a shared execution environment. Each order is prioritized according to its service requirements, inventory availability, and live operating capacity, then routed through the appropriate picking, sortation, consolidation, packing, or palletizing process.
Labor, automation, and inventory are balanced across channels so work can move through different fulfillment paths without one channel overwhelming the others.
COFE® prioritizes work across channels, allocates shared inventory, routes orders to the appropriate automation, and balances labor pools as demand shifts—keeping eCommerce, retail replenishment, wholesale, and DC-to-DC work coordinated within one operation.
Labor savings through cross-channel flexibility.
Through one shared inventory pool.
To demand shifts and channel priorities.
Omnichannel Fulfillment is designed for operations that serve multiple channels from shared inventory and resources. The matrix below shows how it compares with the other VARGO® fulfillment models.
| Dimension | High-Volume eCommerce | Right-Sized Fulfillment | Goods-to-Person | Omnichannel Fulfillment |
|---|---|---|---|---|
| Typical daily volume | 50K–300K+ orders/day | 5K–50K orders/day | 10K–150K orders/day | 25K–200K combined orders/day |
| Order & inventory profile | 25K+ SKUs; single- and multi-unit parcel orders | 5K–30K SKUs; multi-item consolidation | 25K+ SKUs; broad assortment | High-SKU; shared inventory; mixed order types |
| Channels | eCommerce | eCommerce + some retail or B2B | eCommerce + retail replenishment | eCommerce + retail + wholesale + DC-to-DC |
| Fulfillment approach | Conveyor + unit sortation | Manual flow + targeted automation | ASRS or AMRs feeding pick stations | Mixed automation + shared resources |
| Primary objective | Increase throughput and lower cost per unit | Efficiency through selective automation | Increase output with available labor | Balance channels from one inventory pool |
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VARGO® helps determine the right model—or combination of models—based on how your operation actually runs.
